What makes an ineffective re-marketing email?

Posted by on Jun 27, 2013 in Design Thinking, Loose Diamonds

Professional hazard on reading LinkedIn Premium membership re-marketing email:

1. I don’t see the # of searches made is an achievement. The # of times you appear in search results is.

2. If the yellow bars indicate premium members’ average which is slightly lower than mine, I don’t see why I should pay for the service.

3. What about engagement? Like average time spent and clicks on your profile? If the premium members’ profile has a lasting engagement, that’s a big selling point.

4. The small print says, “Promotional offer may be applied only towards a new LinkedIn Business, Business Plus, or Executive account.”

I’m still confused why I should use premium or why I got this email at the first place.

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