The Principle of Least Astonishment: “When two elements of an interface conflict or are ambiguous, the behavior should be that which will least surprise the human user.” – Wikipeida

The Principle of Least Astonishment, in shorthand, encompasses what we, as designers, must achieve to ensure consistency in our designs. And good design should be consistent – no matter it is a major pricing table as in the commerce flow, or a small site feedback overlay – you can tell it’s from this website, as you can see traces of the consistency.

My roles

Designed the visuals, defined the style guide, and socialized the style guide with Product and Dev teams.