Born in a small water town near Yang-zi River, the 3rd longest river in the world, I had the most fun and stress free childhood: fishing, catching frogs, shrimp, and freshwater crawfish. 

I also learned calligraphy, thanks to my father who is a Professor in Chinese. That was my very first exposure to design – how to orchestra the strokes to make the characters an art. Lived by the stretches of waters and mountains, I found myself endowed with the never-ending curiosity to explore the outside world. 

Though trained in UX research, to design and architecture solutions turned out to be my career passion. Never felt the transition to the design world, I love what I do and I love my job. It’s a calling. 

I see myself as an architect. I don’t just want to see the trees; I want to see the forest. 

I see myself as a user-centered designer. I don’t just want to make the design look pretty; I want it useful to my end users. 

I see myself as a researcher. I don’t want to claim it as useful or unusable; I want to prove it. 

I believe and have proved it: good design that does good to the users also does good to the business. 

And I always keep in mind that, good design should always be tested, be agile, and be iterative. 

I listen to my users, and try my best not to make them wonder or hesitate. 

I love traveling too. I see it as a way to find design inspirations and you got to realize, that’s why your users are so different from you, and that 75% of designers made their design decisions based on personal opinions are wrong. 

Facebook made a map of my travels – and that’s only a quarter of the story:) 


  1. pengkai
    March 24, 2010

    hi , nice to meet you ! just door knock visit.

  2. Jason
    March 24, 2010


    Very interesting stuff in your website =)

  3. Zhang Y.Y.
    May 15, 2010

    Hi Xu
    just interesting in UI of Web and Software
    nice to meet u.

  4. Wiatt Mereu
    July 22, 2010

    Hi Xujust interesting in UI of Web and Softwarenice to meet u.

  5. Conroy Watts
    October 6, 2010

    Hi Xu Just interesting in UI of Web and Software. nice to meet u.

  6. Gifford H.
    February 21, 2012

    I stumbled across your web site while running the latest version of Opera (11.61) on Windows, and I thought you might want to know that the fonts look *terrible*. This seemed so ironic for a UX-oriented site that I had to say something.

    • Kejun Xu
      March 17, 2012

      Thanks Gifford for letting me know! I was experimenting some typekit fonts and obviously I didn’t do enough cross platform testing. Now it should be good!


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